# Hydrate The #1 Hydrating Shampoo & Conditioner in the U.S. Experience the ultimate professional solution for dry, color-treated hair with our iconic, ZeroSulfate® moisture system. Specifically engineered to intensely replenish thirsty strands, our formula delivers deep hydration and touchable softness without weighing hair down. Transform even the most parched hair into nourished, silky, and vibrant strands with a healthy-looking shine. [LEARN MORE](/content/page?cid=hydrate-vs-hydrate-sheer-dry-hair-formula/index.html) Hydrate # Hydrate Shortcut filters All filtersAll Filters menu (16 products) Sort: Best Sellers (Most Popular) Price (High To Low) Price (Low To High) Newest Top Rated FiltersFilters menu Sort: Best Sellers (Most Popular) Price (High To Low) Price (Low To High) Newest Top Rated Clear filters (16 products) Pureology-2024-Ecom-ATF-Benefit-Hydrate-Oil-2000x2000.webp?sw=193&sfrm=jpg&q=70) Pureology-2024-Ecom-ATF-Before-After-Hydrate-Oil-2000x2000.webp?sw=193&sfrm=jpg&q=70) 02f5dbd65014a17e2404db3f962f12568d29f3a0.webp?sw=193&sfrm=png&q=70) NEW [Moisturizes & Softens](/content/hair-care/hydrate/index.html) ## [Hydrate Glow Catcher: Hydrating Hair Oil for Frizz Control & Shine](/content/hair-care/hydrate-glow-catcher-oil.html) Lightweight Hair Oil for Intense Shine, Heat Protection, and Frizz Control [4.6 out of 5 stars. 1227 reviews for Hydrate Glow Catcher: Hydrating Hair Oil for Frizz Control & Shine. This action will take you to the product details page.](/content/hair-care/hydrate-glow-catcher-oil.html) One size only for Hydrate Glow Catcher: Hydrating Hair Oil for Frizz Control & Shine 50ml / 1.7 fl oz Old priceNew price$37.00 Add to cart Hydrate Glow Catcher: Hydrating Hair Oil for Frizz Control & Shine Great Value [Moisturizes & Softens](/content/hair-care/hydrate/index.html) ## [Hydrate Shampoo & Conditioner: Sulfate-Free Set for Deep Hydration](/content/hair-care/shampoo-and-conditioner-duos/hydrate-shampoo-and-condition-duo.html) Professional Moisturizing Duo for Dry, Color-Treated Hair, restores Intense Softness & Shine SAVE 10% (Orig $78 value) [4.7 out of 5 stars. 4169 reviews for Hydrate Shampoo & Conditioner: Sulfate-Free Set for Deep Hydration. This action will take you to the product details page.](/content/hair-care/shampoo-and-conditioner-duos/hydrate-shampoo-and-condition-duo.html) Select a Size for Hydrate Shampoo & Conditioner: Sulfate-Free Set for Deep Hydration 266ml / 9 fl oz1L / 33.8 fl oz Old price$78.00New price$70.00 Buy the routine Hydrate Shampoo & Conditioner: Sulfate-Free Set for Deep Hydration Great Value [Moisturizes & Softens](/content/hair-care/hydrate/index.html) ## [Hydrate Sheer Shampoo and Conditioner Duo: Silicone-Free Lightweight Moisturizer for Fine Hair](/content/hair-care/shampoo-and-conditioner-duos/hydrate-sheer-shampoo-and-conditon-duo.html) Professional Weightless Hydration for Fine Dry Hair: Nourishes Strands and Scalp without Buildup SAVE 10% (Orig $78 value) [4.5 out of 5 stars. 1162 reviews for Hydrate Sheer Shampoo and Conditioner Duo: Silicone-Free Lightweight Moisturizer for Fine Hair. This action will take you to the product details page.](/content/hair-care/shampoo-and-conditioner-duos/hydrate-sheer-shampoo-and-conditon-duo.html) Select a Size for Hydrate Sheer Shampoo and Conditioner Duo: Silicone-Free Lightweight Moisturizer for Fine Hair 266ml / 9 fl oz1L / 33.8 fl oz Old price$78.00New price$70.00 Buy the routine Hydrate Sheer Shampoo and Conditioner Duo: Silicone-Free Lightweight Moisturizer for Fine Hair Best Seller [Moisturizes & Softens](/content/hair-care/hydrate/index.html) ## [Hydrate Shampoo: Sulfate-Free Hydrating Shampoo for Dry, Color-Treated Hair](/content/hair-care/hydrate-shampoo-sulfate-free-hair-moisturizing.html) Luxurious, sulfate-free moisturizing shampoo for dry, damaged, and color-treated hair that delivers deep hydration without fading color [4.6 out of 5 stars. 4276 reviews for Hydrate Shampoo: Sulfate-Free Hydrating Shampoo for Dry, Color-Treated Hair. This action will take you to the product details page.](/content/hair-care/hydrate-shampoo-sulfate-free-hair-moisturizing.html) Select a Size for Hydrate Shampoo: Sulfate-Free Hydrating Shampoo for Dry, Color-Treated Hair 50ml / 1.7 fl oz266ml / 9 fl oz1L / 33.8 fl oz Old priceNew price$39.00 Add to cart Hydrate Shampoo: Sulfate-Free Hydrating Shampoo for Dry, Color-Treated Hair Best Seller [Moisturizes & Softens](/content/hair-care/hydrate/index.html) ## [Hydrate Conditioner: Deep Moisturizing Conditioner for Dry Hair](/content/hair-care/hydrate-conditioner-dry-hair-moisturizing.html) Professional Softening Treatment for Normal to Thick Color-Treated Hair: Intense Nourishment and Frizz Control [4.6 out of 5 stars. 4033 reviews for Hydrate Conditioner: Deep Moisturizing Conditioner for Dry Hair. This action will take you to the product details page.](/content/hair-care/hydrate-conditioner-dry-hair-moisturizing.html) Select a Size for Hydrate Conditioner: Deep Moisturizing Conditioner for Dry Hair 50ml / 1.7 fl oz266ml / 9 fl oz1L / 33.8 fl oz Old priceNew price$39.00 Add to cart Hydrate Conditioner: Deep Moisturizing Conditioner for Dry Hair ## The Ultimate Hair Mask Guide Learn how intensive treatment masks hydrate, repair, and transform dry or damaged strands. [LEARN MORE](/content/blog/hair-masks-deep-conditioner.html) Best Seller [Moisturizes & Softens](/content/hair-care/hydrate/index.html) ## [Hydrate Sheer Shampoo](/content/hair-care/hydrate-sheer-fine-dry-hair-shampoo.html) Silicone-free, lightweight shampoo that hydrates fine dry, color-treated hair. [4.5 out of 5 stars. 878 reviews for Hydrate Sheer Shampoo. This action will take you to the product details page.](/content/hair-care/hydrate-sheer-fine-dry-hair-shampoo.html) Select a Size for Hydrate Sheer Shampoo 50ml / 1.7 fl oz266ml / 9 fl oz1L / 33.8 fl oz Old priceNew price$39.00 Add to cart Hydrate Sheer Shampoo Best Seller [Moisturizes & Softens](/content/hair-care/hydrate/index.html) ## [Hydrate Sheer Conditioner](/content/hair-care/hydrate-sheer-fine-dry-hair-conditioner.html) Silicone-free, lightweight conditioner that softens and nourishes fine dry, color-treated hair. [4.4 out of 5 stars. 867 reviews for Hydrate Sheer Conditioner. This action will take you to the product details page.](/content/hair-care/hydrate-sheer-fine-dry-hair-conditioner.html) Select a Size for Hydrate Sheer Conditioner 50ml / 1.7 fl oz266ml / 9 fl oz1L / 33.8 fl oz Old priceNew price$39.00 Add to cart Hydrate Sheer Conditioner Best Seller [Intense Nourishment](/content/hair-care/superfood-treatment/index.html) [Moisturizes & Softens](/content/hair-care/hydrate/index.html) ## [Hydrate Hair Treatment Mask](/content/hair-care/hydrate-superfood-treatment-moisturizing-hair-mask.html) Rich, hydrating treatment hair mask provides deep moisture and all-day softness. [4.6 out of 5 stars. 1867 reviews for Hydrate Hair Treatment Mask. This action will take you to the product details page.](/content/hair-care/hydrate-superfood-treatment-moisturizing-hair-mask.html) One size only for Hydrate Hair Treatment Mask 250 ml / 8.4 fl oz Old priceNew price$47.00 Add to cart Hydrate Hair Treatment Mask NEW LoveLuster [Moisturizes & Softens](/content/hair-care/hydrate/index.html) ## [Love Luster Hydrating Hair Perfume](/content/hair-care/love-luster-hair-perfume.html) Hydrating hair perfume mist scented with vanilla and peony to deliver instant softness and shine. [4.6 out of 5 stars. 312 reviews for Love Luster Hydrating Hair Perfume. This action will take you to the product details page.](/content/hair-care/love-luster-hair-perfume.html) Select a Size for Love Luster Hydrating Hair Perfume 15ml / 0.50 fl oz50ml / 1.7 fl oz Old priceNew price$44.00 Add to cart Love Luster Hydrating Hair Perfume Great Value LoveLuster [Moisturizes & Softens](/content/hair-care/hydrate/index.html) ## [Hydrate, Soften, & Refresh Hair Care Set](/content/hair-care/hydrate-love-luster-set.html) Moisturizing shampoo and conditioner paired with a fragrance-infused hair perfume; delivers deep moisture to dry hair while adding a long-lasting, sophisticated scent and a touch of radiant shine. SAVE 10% (Orig $122 value) [3.7 out of 5 stars. 3 reviews for Hydrate, Soften, & Refresh Hair Care Set. This action will take you to the product details page.](/content/hair-care/hydrate-love-luster-set.html) Old price$122.00New price$110.00 Buy the routine Hydrate, Soften, & Refresh Hair Care Set Great Value [Moisturizes & Softens](/content/hair-care/hydrate/index.html) ## [Prime, Protect & Perfect Hair Care Set](/content/hair-care/prime-protect-and-perfect-hair-care-set.html) Hydrating shampoo with multi-tasking treatment mask and leave-in treatment spray. SAVE 10% (Orig $122 value) [4.6 out of 5 stars. 12 reviews for Prime, Protect & Perfect Hair Care Set. This action will take you to the product details page.](/content/hair-care/prime-protect-and-perfect-hair-care-set.html) Old price$122.00New price$110.00 Buy the routine Prime, Protect & Perfect Hair Care Set Great Value [Moisturizes & Softens](/content/hair-care/hydrate/index.html) ## [Hydrate Deep Hydration Hair Care Set](/content/hair-care/hydrate-deep-hydration-hair-care-set.html) Moisturizing shampoo and conditioner, and deep conditioning hair mask for dry hair, delivering hydration, frizz control, and silky-smooth shine. SAVE 10% (Orig $125 value) [4.7 out of 5 stars. 63 reviews for Hydrate Deep Hydration Hair Care Set. This action will take you to the product details page.](/content/hair-care/hydrate-deep-hydration-hair-care-set.html) Old price$125.00New price$112.00 Buy the routine Hydrate Deep Hydration Hair Care Set [Moisturizes & Softens](/content/hair-care/hydrate/index.html) ## [Hydrate Lightweight Moisture Hair Care Set](/content/hair-care/hydrate-lightweight-moisture-hair-care-set.html) Lightweight shampoo, conditioner, and mask teatment for dry, fine hair in need of hydration. SAVE 10% (Orig $125 value) [4.4 out of 5 stars. 31 reviews for Hydrate Lightweight Moisture Hair Care Set. This action will take you to the product details page.](/content/hair-care/hydrate-lightweight-moisture-hair-care-set.html) Old price$125.00New price$112.00 Buy the routine Hydrate Lightweight Moisture Hair Care Set Pureology-2024-Ecom-ATF-Benefit-Hydrate-Oil-2000x2000.webp?sw=193&sfrm=jpg&q=70) Great Value [Moisturizes & Softens](/content/hair-care/hydrate/index.html) ## [Hydrate & Glow Ultimate Hair Care Set](/content/hair-care/hydrate-glow-leave-in-set.html) Complete hydration and shine routine for dry, colored hair: cleanses, conditions, and protects with 21 benefits, finishing with a glow-enhancing oil for silky, vibrant results. SAVE 10% (Orig $130 value) [5.0 out of 5 stars. 1 review for Hydrate & Glow Ultimate Hair Care Set. This action will take you to the product details page.](/content/hair-care/hydrate-glow-leave-in-set.html) Old price$130.00New price$118.00 Buy the routine Hydrate & Glow Ultimate Hair Care Set Great Value [Moisturizes & Softens](/content/hair-care/hydrate/index.html) ## [Hydrate Must Have Hydration Set](/content/hair-care/hydrate-must-have-hydration-hair-set.html) Must-have set for dry hair with hydrating shampoo, conditioner and leave-in treatment spray. SAVE 10% (Orig $115 value) [4.6 out of 5 stars. 125 reviews for Hydrate Must Have Hydration Set. This action will take you to the product details page.](/content/hair-care/hydrate-must-have-hydration-hair-set.html) Old price$115.00New price$103.00 Buy the routine Hydrate Must Have Hydration Set NEW [Moisturizes & Softens](/content/hair-care/hydrate/index.html) ## [Hydration Discovery Kit for Dry Hair](/content/hair-care/value-sets/hydration-discovery-kit.html) Indulge in salon-quality hydration with the Hydrate Discovery Kit, including Shampoo, Conditioner, Color Fanatic Leave-In Treatment, and Hairspray to nourish dry, color-treated hair while protecting color vibrancy. ($58 value!) [5.0 out of 5 stars. 3 reviews for Hydration Discovery Kit for Dry Hair. This action will take you to the product details page.](/content/hair-care/value-sets/hydration-discovery-kit.html) One size only for Hydration Discovery Kit for Dry Hair Kit Old priceNew price$38.00 Add to cart Hydration Discovery Kit for Dry Hair Find the best moisturizing shampoo and conditioner for your specific hair needs within our best-selling Hydrate collection. Designed to intensely replenish parched strands with 100% vegan, sulfate-free professional formulas, this system restores moisture, manageability, and touchable softness for dry, color-treated hair. Try the creamy, luxurious, and highly concentrated Pureology Hydrate Shampoo and Conditioner, specifically formulated for normal-to-thick hair types that need intense saturation. These formulas use lightweight silicones to create a protective barrier that locks in moisture and enhances shine. For fine, dry hair, choose the silicone-free Hydrate Sheer system to deliver weightless hydration and bounce without any heavy buildup. In both duos, key ingredients Jojoba, Green Tea, and Sage combine to deeply condition the fiber, while our patented Antifade Complex® ensures a healthy-looking, vibrant finish.  The ritual is elevated by a signature aromatherapy blend of Lavender, Bergamot, and Patchouli to soothe the senses with every wash. To treat severely dry hair and brittle ends, make time for masking. Hydrate Hair Treatment Mask is a rinse-off mask that recharges your hair with essential superfood nutrients like Avocado and Coconut oils.  Close your eyes and escape to paradise as you take in its Pineapple, Coconut, and Vanilla notes. If maximum softness and frizz control are the goals, finish with Hydrate Glow Catcher Hair Oil to intensely hydrate, tame frizz, and boost shine without weighing hair down. **Related Categories**: [Anti-Frizz](/content/hair-care/anti-frizz-smoothing/index.html) [Blonde Hair](/content/hair-care/blonde-hair/index.html) [Curly Hair](/content/hair-care/curly-hair/index.html) [Damaged Hair](/content/hair-care/damaged-hair/index.html) [Fine & Thin Hair](/content/hair-care/fine-thin-hair/index.html) [Heat Protection](/content/hair-care/heat-protection/index.html) [Shine](/content/hair-care/shine/index.html) [Volumizing Hair Products](/content/hair-care/volume/index.html) [Styling](/content/styling/index.html) ## Frequently Asked Questions ### What is the best shampoo and conditioner for dry, color-treated hair? The Hydrate Shampoo and Conditioner system is our best shampoo for dry, color-treated hair. It is specifically formulated to intensely rehydrate thirsty strands while protecting color vibrancy using our gentle ZeroSulfate® technology, which cleanses without stripping natural oils or pigment. For fine hair types seeking a weightless, airy finish, we recommend the lightweight silicone-free Hydrate Sheer line. ### WHAT IS THE DIFFERENCE BETWEEN HYDRATE AND HYDRATE SHEER? The main difference lies in the texture and weight. The original Hydrate Shampoo and Conditioner features a rich, creamy texture with silicones to lock in moisture and add shine, making it ideal for normal-to-thick, color-treated hair. Hydrate Sheer is a silicone-free, lightweight formula designed specifically for fine hair that needs deep hydration without any heavy weight or buildup. Both systems ensure your color remains vibrant while delivering the specific level of silkiness your hair type requires. ### IS PUREOLOGY HYDRATE SULFATE-FREE? Yes, the entire Hydrate collection is 100% sulfate-free. As the #1 Sulfate-Free Brand in the U.S.\*, we utilize our patented ZeroSulfate® technology in all our shampoos to ensure they are safe for color-treated hair. This unique formula provides a rich, creamy, and sensorial lather that cleanses effectively without stripping the natural oils your hair needs for hydration, all while preserving maximum color vibrancy. \*Based on dollar sales reported in Circana/U.S. prestige beauty total measured market, hair product sales, hair benefit: moisturizing/hydrating, January - December 2023 combined. ### DOES PUREOLOGY HYDRATE HAVE PROTEIN? Yes, the Hydrate collection contains a synergistic blend of multi-weight proteins (soy, oat, and wheat) to support softness and elasticity while you hydrate. Along with key moisturizing ingredients like Jojoba, Green Tea, and Sage, these proteins help support healthy hair structure and restore natural resilience. If you are looking for a protein-free option, many of our styling products are formulated without added proteins. ### WHAT MASKS SHOULD I USE FOR DRY HAIR? To treat severely dry hair and color-treated hair, we offer two high-performance masks. The Hydrate Hair Treatment Mask acts as a deeply nourishing conditioner packed with Avocado and Coconut oils to recharge thirsty strands with essential nutrients. For enhanced texture management, the Hydrate Soft Softening Treatment uses Shea Butter and Almond Oil to intensely soften and smooth unwanted frizz, leaving hair with a velvety, touchable finish. ### IS THE HYDRATE COLLECTION VEGAN? Yes, like all Pureology products, the Hydrate collection is 100% vegan and formulated without animal products or by-products. We are also cruelty-free and free from mineral oils and parabens, ensuring a clean, premium, and ethical experience for your color-treated hair. ### IS THERE A SILICONE-FREE SHAMPOO AND CONDITIONER FOR FINE, DRY HAIR? Yes. Hydrate Sheer is our dedicated silicone-free line specifically engineered for fine hair types. It provides essential, lightweight hydration to ensure natural movement and bounce without leaving heavy residues or buildup. ### WHAT ARE THE KEY MOISTURIZING INGREDIENTS IN THE PUREOLOGY HYDRATE COLLECTION? The collection is powered by a thirst-quenching, botanical blend of Jojoba, Green Tea, and Sage to deeply condition the fiber and stimulate the scalp, alongside our signature aromatherapy blend of Lavender, Bergamot, and Patchouli, for a professional spa-like experience.