Strength Cure For Treatment of Damaged Hair | Pureology
Strength Cure: Repair Damaged Hair
The #1 strengthening shampoo & conditioner in the U.S.* for repairing hair breakage in damaged, color-treated hair. Experience 2x stronger strands** and velvety softness after just one use.
*source: circana, llc, us prestige beauty total measured market, hair primary benefit: strength/restoration, daily rinse shampoo and conditioner, product, usd and unit sales, January 2024 – November 2024
**vs. non-conditioning shampoo
Strength Cure
Strength Cure Dream Healer Serum: Damage Repair & Heat Protection
Advanced Repairing Treatment for Damaged Hair – Strengthening Serum to Prevent Breakage and Restore Shine
Select a Size for Strength Cure Dream Healer Serum: Damage Repair & Heat Protection
50ml / 1.7 fl oz 100ml / 3.4 fl oz
Old price New price $49.00
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Strength Cure Shampoo: Sulfate-Free Repairing Shampoo for Damaged Hair
Professional Fortifying Cleanser for Damaged and Color-Treated Hair: Delivers 2x Stronger Strands in One Use
Select a Size for Strength Cure Shampoo: Sulfate-Free Repairing Shampoo for Damaged Hair
50ml / 1.7 fl oz 266ml / 9 fl oz 1L / 33.8 fl oz
Old price New price $39.00
Add to cart Strength Cure Shampoo: Sulfate-Free Repairing Shampoo for Damaged Hair
Strength Cure Conditioner: Repairing Conditioner for Damaged Hair
Professional Fortifying Treatment for Damaged and Color-Treated Hair: Restores Softness and Prevents Breakage
Select a Size for Strength Cure Conditioner: Repairing Conditioner for Damaged Hair
50ml / 1.7 fl oz 266ml / 9 fl oz 1L / 33.8 fl oz
Old price New price $39.00
Add to cart Strength Cure Conditioner: Repairing Conditioner for Damaged Hair
Strength Cure Shampoo and Conditioner Duo: Sulfate-Free Repairing Set for Damaged Hair
Professional Fortifying Duo for Damaged and Color-Treated Hair: Delivers 2x Stronger Strands and Prevents Future Breakage
SAVE 10% (Orig $78 value)
Select a Size for Strength Cure Shampoo and Conditioner Duo: Sulfate-Free Repairing Set for Damaged Hair
266ml / 9 fl oz 1L / 33.8 fl oz
Old price $78.00 New price $70.00
Buy the routine Strength Cure Shampoo and Conditioner Duo: Sulfate-Free Repairing Set for Damaged Hair
Strength Cure Hair Treatment Mask
Rich, creamy, repairing mask that restores strength and softness to damaged, color-treated hair.
One size only for Strength Cure Hair Treatment Mask
250 ml / 8.4 fl oz Old price New price $47.00
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Strength Cure vs. Strength Cure Blonde
Want to know how to repair hair breakage, but not sure which Strength Cure formula to use? Learn all about the difference between the award winning formulas Strength Cure and Strength Cure Blonde to be sure to use the right hair breakage treatment.
Fortify damaged, processed, or color-treated hair with Pureology’s complete Strength Cure system. Designed to channel the strength of an ancient redwood, this 100% vegan collection features our #1 strengthening shampoo & conditioner in the U.S.* to help repair breakage and smooth split ends. Powered by our exclusive ANTIFADE COMPLEX® and antioxidant-rich Astaxanthin, these sulfate-free formulas deliver 2x stronger strands** while protecting color vibrancy. The collection offers two specialized regimens: the core Strength Cure line for damaged, color-treated hair repair, and Strength Cure Blonde, a pigmented purple shampoo and strengthening conditioner system for toning brassy, lightened hair. Begin your damaged hair routine with the targeted shampoo and conditioner duo, then amplify results with our Superfood Treatment mask for deep repair, or with our Dream Healer serum to soften and provide heat protection. Whether you need a hair-strengthening shampoo or a cooling blonde shampoo, this professional system repairs weakened strands and prevents future damage.
Frequently Asked Questions
WHAT IS THE PUREOLOGY STRENGTH CURE SYSTEM USED FOR?
The Strength Cure system is our premier collection for repairing hair breakage in damaged, color-treated hair. Whether you are dealing with split ends, heat damage, or chemical processing, this system acts like a protein smoothie for your hair, delivering improved strength after just one use. It is designed to fortify strands, smooth the cuticle, and promote healthy growth.
IS STRENGTH CURE A PURPLE SHAMPOO?
The core Strength Cure line is not, but the collection includes Strength Cure Blonde, which is specifically formulated as a purple shampoo and conditioner system. Strength Cure Blonde combines the repair benefits of the original line with violet pigments to neutralize brassy, yellow tones in blonde and lightened hair. It is the best purple shampoo for those who need both toning and strong repair.
WHAT IS THE DIFFERENCE BETWEEN STRENGTH CURE AND STRENGTH CURE BLONDE?
Both systems feature our ANTIFADE COMPLEX® and repairing technology to fix damaged hair. The primary difference is the pigment: the original Strength Cure formulas are designed for all shades of color-treated hair to repair and restore strength. While often referred to as a blue shampoo, Strength Cure Blonde is actually a purple-violet formula designed to banish yellow tones specifically for toning cool blondes and gray hair, while providing the same breakage protection.
WHAT IS THE BEST SHAMPOO FOR DAMAGED HAIR?
Pureology Strength Cure Shampoo is widely considered the best shampoo for damaged hair because it doesn't just wash—it repairs. It is the #1 strengthening shampoo & conditioner in the U.S., proven to provide 2x stronger strands* compared to non-conditioning shampoos. It gently cleanses while infusing hair with Astaxanthin and Keravis to help repair damage from the inside out.
*source: circana, llc, us prestige beauty total measured market, hair primary benefit: strength/restoration, daily rinse shampoo and conditioner, product, usd and unit sales, january 2024 – november 2024
**vs. non-conditioning shampoo
ARE PUREOLOGY STRENGTH CURE PRODUCTS SULFATE-FREE?
Yes. Strength Cure formulas are sulfate-free, including the shampoo for damaged hair and the Dream Healer serum. Our shampoos use a gentle, sulfate-free blend of corn, coconut, and sugar-derived cleansers. The collection is 100% vegan and free from parabens and mineral oils, helping keep hair color vibrant while delivering deep repair.
WHAT ARE THE KEY INGREDIENTS IN STRENGTH CURE?
The system is powered by a potent blend of ingredients, including Astaxanthin (a powerful antioxidant), Keravis (a strengthening plant-based protein), and Ceramide (to repair the cuticle). It also features Arginine, an amino acid that supports stronger-feeling hair, to stimulate the scalp and our patented ANTIFADE COMPLEX® to protect color vibrancy. The fragrance is an aromatherapy blend of raspberry, peach, and water flowers.