Hydrate is a best-selling haircare system that deeply moisturizes, softens and protects dry, color-treated hair. - Page 2
Hydrate
The #1 Hydrating Shampoo & Conditioner in the U.S.
Experience the ultimate professional solution for dry, color-treated hair with our iconic, ZeroSulfate® moisture system. Specifically engineered to intensely replenish thirsty strands, our formula delivers deep hydration and touchable softness without weighing hair down. Transform even the most parched hair into nourished, silky, and vibrant strands with a healthy-looking shine.
Hydrate
Hydrate
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Pureology-2024-Ecom-ATF-Benefit-Hydrate-Oil-2000x2000.webp?sw=193&sfrm=jpg&q=70)
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NEW
Hydrate Glow Catcher: Hydrating Hair Oil for Frizz Control & Shine
Lightweight Hair Oil for Intense Shine, Heat Protection, and Frizz Control
One size only for Hydrate Glow Catcher: Hydrating Hair Oil for Frizz Control & Shine
50ml / 1.7 fl oz
Old priceNew price$37.00
Add to cart Hydrate Glow Catcher: Hydrating Hair Oil for Frizz Control & Shine
Great Value
Hydrate Shampoo & Conditioner: Sulfate-Free Set for Deep Hydration
Professional Moisturizing Duo for Dry, Color-Treated Hair, restores Intense Softness & Shine
SAVE 10% (Orig $78 value)
Select a Size for Hydrate Shampoo & Conditioner: Sulfate-Free Set for Deep Hydration
266ml / 9 fl oz1L / 33.8 fl oz
Old price$78.00New price$70.00
Buy the routine Hydrate Shampoo & Conditioner: Sulfate-Free Set for Deep Hydration
Great Value
Hydrate Sheer Shampoo and Conditioner Duo: Silicone-Free Lightweight Moisturizer for Fine Hair
Professional Weightless Hydration for Fine Dry Hair: Nourishes Strands and Scalp without Buildup
SAVE 10% (Orig $78 value)
Select a Size for Hydrate Sheer Shampoo and Conditioner Duo: Silicone-Free Lightweight Moisturizer for Fine Hair
266ml / 9 fl oz1L / 33.8 fl oz
Old price$78.00New price$70.00
Buy the routine Hydrate Sheer Shampoo and Conditioner Duo: Silicone-Free Lightweight Moisturizer for Fine Hair
Best Seller
Hydrate Shampoo: Sulfate-Free Hydrating Shampoo for Dry, Color-Treated Hair
Luxurious, sulfate-free moisturizing shampoo for dry, damaged, and color-treated hair that delivers deep hydration without fading color
Select a Size for Hydrate Shampoo: Sulfate-Free Hydrating Shampoo for Dry, Color-Treated Hair
50ml / 1.7 fl oz266ml / 9 fl oz1L / 33.8 fl oz
Old priceNew price$39.00
Add to cart Hydrate Shampoo: Sulfate-Free Hydrating Shampoo for Dry, Color-Treated Hair
Best Seller
Hydrate Conditioner: Deep Moisturizing Conditioner for Dry Hair
Professional Softening Treatment for Normal to Thick Color-Treated Hair: Intense Nourishment and Frizz Control
Select a Size for Hydrate Conditioner: Deep Moisturizing Conditioner for Dry Hair
50ml / 1.7 fl oz266ml / 9 fl oz1L / 33.8 fl oz
Old priceNew price$39.00
Add to cart Hydrate Conditioner: Deep Moisturizing Conditioner for Dry Hair
The Ultimate Hair Mask Guide
Learn how intensive treatment masks hydrate, repair, and transform dry or damaged strands.
Best Seller
Hydrate Sheer Shampoo
Silicone-free, lightweight shampoo that hydrates fine dry, color-treated hair.
Select a Size for Hydrate Sheer Shampoo
50ml / 1.7 fl oz266ml / 9 fl oz1L / 33.8 fl oz
Old priceNew price$39.00
Add to cart Hydrate Sheer Shampoo
Best Seller
Hydrate Sheer Conditioner
Silicone-free, lightweight conditioner that softens and nourishes fine dry, color-treated hair.
Select a Size for Hydrate Sheer Conditioner
50ml / 1.7 fl oz266ml / 9 fl oz1L / 33.8 fl oz
Old priceNew price$39.00
Add to cart Hydrate Sheer Conditioner
Best Seller
Intense Nourishment Moisturizes & Softens
Hydrate Hair Treatment Mask
Rich, hydrating treatment hair mask provides deep moisture and all-day softness.
One size only for Hydrate Hair Treatment Mask
250 ml / 8.4 fl oz
Old priceNew price$47.00
Add to cart Hydrate Hair Treatment Mask
NEW
LoveLuster
Love Luster Hydrating Hair Perfume
Hydrating hair perfume mist scented with vanilla and peony to deliver instant softness and shine.
Select a Size for Love Luster Hydrating Hair Perfume
15ml / 0.50 fl oz50ml / 1.7 fl oz
Old priceNew price$44.00
Add to cart Love Luster Hydrating Hair Perfume
Great Value
LoveLuster
Hydrate, Soften, & Refresh Hair Care Set
Moisturizing shampoo and conditioner paired with a fragrance-infused hair perfume; delivers deep moisture to dry hair while adding a long-lasting, sophisticated scent and a touch of radiant shine.
SAVE 10% (Orig $122 value)
Old price$122.00New price$110.00
Buy the routine Hydrate, Soften, & Refresh Hair Care Set
Great Value
Prime, Protect & Perfect Hair Care Set
Hydrating shampoo with multi-tasking treatment mask and leave-in treatment spray.
SAVE 10% (Orig $122 value)
Old price$122.00New price$110.00
Buy the routine Prime, Protect & Perfect Hair Care Set
Great Value
Hydrate Deep Hydration Hair Care Set
Moisturizing shampoo and conditioner, and deep conditioning hair mask for dry hair, delivering hydration, frizz control, and silky-smooth shine.
SAVE 10% (Orig $125 value)
Old price$125.00New price$112.00
Buy the routine Hydrate Deep Hydration Hair Care Set
Hydrate Lightweight Moisture Hair Care Set
Lightweight shampoo, conditioner, and mask teatment for dry, fine hair in need of hydration.
SAVE 10% (Orig $125 value)
Old price$125.00New price$112.00
Buy the routine Hydrate Lightweight Moisture Hair Care Set
Pureology-2024-Ecom-ATF-Benefit-Hydrate-Oil-2000x2000.webp?sw=193&sfrm=jpg&q=70)
Great Value
Hydrate & Glow Ultimate Hair Care Set
Complete hydration and shine routine for dry, colored hair: cleanses, conditions, and protects with 21 benefits, finishing with a glow-enhancing oil for silky, vibrant results.
SAVE 10% (Orig $130 value)
Old price$130.00New price$118.00
Buy the routine Hydrate & Glow Ultimate Hair Care Set
Great Value
Hydrate Must Have Hydration Set
Must-have set for dry hair with hydrating shampoo, conditioner and leave-in treatment spray.
SAVE 10% (Orig $115 value)
Old price$115.00New price$103.00
Buy the routine Hydrate Must Have Hydration Set
NEW
Hydration Discovery Kit for Dry Hair
Indulge in salon-quality hydration with the Hydrate Discovery Kit, including Shampoo, Conditioner, Color Fanatic Leave-In Treatment, and Hairspray to nourish dry, color-treated hair while protecting color vibrancy.
($58 value!)
One size only for Hydration Discovery Kit for Dry Hair
Kit
Old priceNew price$38.00
Add to cart Hydration Discovery Kit for Dry Hair
Find the best moisturizing shampoo and conditioner for your specific hair needs within our best-selling Hydrate collection. Designed to intensely replenish parched strands with 100% vegan, sulfate-free professional formulas, this system restores moisture, manageability, and touchable softness for dry, color-treated hair. Try the creamy, luxurious, and highly concentrated Pureology Hydrate Shampoo and Conditioner, specifically formulated for normal-to-thick hair types that need intense saturation. These formulas use lightweight silicones to create a protective barrier that locks in moisture and enhances shine. For fine, dry hair, choose the silicone-free Hydrate Sheer system to deliver weightless hydration and bounce without any heavy buildup.
In both duos, key ingredients Jojoba, Green Tea, and Sage combine to deeply condition the fiber, while our patented Antifade Complex® ensures a healthy-looking, vibrant finish. The ritual is elevated by a signature aromatherapy blend of Lavender, Bergamot, and Patchouli to soothe the senses with every wash.
To treat severely dry hair and brittle ends, make time for masking. Hydrate Hair Treatment Mask is a rinse-off mask that recharges your hair with essential superfood nutrients like Avocado and Coconut oils. Close your eyes and escape to paradise as you take in its Pineapple, Coconut, and Vanilla notes. If maximum softness and frizz control are the goals, finish with Hydrate Glow Catcher Hair Oil to intensely hydrate, tame frizz, and boost shine without weighing hair down.
Related Categories: Anti-Frizz Blonde Hair Curly Hair Damaged Hair Fine & Thin Hair Heat Protection Shine Volumizing Hair Products Styling
Frequently Asked Questions
What is the best shampoo and conditioner for dry, color-treated hair?
The Hydrate Shampoo and Conditioner system is our best shampoo for dry, color-treated hair. It is specifically formulated to intensely rehydrate thirsty strands while protecting color vibrancy using our gentle ZeroSulfate® technology, which cleanses without stripping natural oils or pigment. For fine hair types seeking a weightless, airy finish, we recommend the lightweight silicone-free Hydrate Sheer line.
WHAT IS THE DIFFERENCE BETWEEN HYDRATE AND HYDRATE SHEER?
The main difference lies in the texture and weight. The original Hydrate Shampoo and Conditioner features a rich, creamy texture with silicones to lock in moisture and add shine, making it ideal for normal-to-thick, color-treated hair. Hydrate Sheer is a silicone-free, lightweight formula designed specifically for fine hair that needs deep hydration without any heavy weight or buildup. Both systems ensure your color remains vibrant while delivering the specific level of silkiness your hair type requires.
IS PUREOLOGY HYDRATE SULFATE-FREE?
Yes, the entire Hydrate collection is 100% sulfate-free. As the #1 Sulfate-Free Brand in the U.S.*, we utilize our patented ZeroSulfate® technology in all our shampoos to ensure they are safe for color-treated hair. This unique formula provides a rich, creamy, and sensorial lather that cleanses effectively without stripping the natural oils your hair needs for hydration, all while preserving maximum color vibrancy. *Based on dollar sales reported in Circana/U.S. prestige beauty total measured market, hair product sales, hair benefit: moisturizing/hydrating, January - December 2023 combined.
DOES PUREOLOGY HYDRATE HAVE PROTEIN?
Yes, the Hydrate collection contains a synergistic blend of multi-weight proteins (soy, oat, and wheat) to support softness and elasticity while you hydrate. Along with key moisturizing ingredients like Jojoba, Green Tea, and Sage, these proteins help support healthy hair structure and restore natural resilience. If you are looking for a protein-free option, many of our styling products are formulated without added proteins.
WHAT MASKS SHOULD I USE FOR DRY HAIR?
To treat severely dry hair and color-treated hair, we offer two high-performance masks. The Hydrate Hair Treatment Mask acts as a deeply nourishing conditioner packed with Avocado and Coconut oils to recharge thirsty strands with essential nutrients. For enhanced texture management, the Hydrate Soft Softening Treatment uses Shea Butter and Almond Oil to intensely soften and smooth unwanted frizz, leaving hair with a velvety, touchable finish.
IS THE HYDRATE COLLECTION VEGAN?
Yes, like all Pureology products, the Hydrate collection is 100% vegan and formulated without animal products or by-products. We are also cruelty-free and free from mineral oils and parabens, ensuring a clean, premium, and ethical experience for your color-treated hair.
IS THERE A SILICONE-FREE SHAMPOO AND CONDITIONER FOR FINE, DRY HAIR?
Yes. Hydrate Sheer is our dedicated silicone-free line specifically engineered for fine hair types. It provides essential, lightweight hydration to ensure natural movement and bounce without leaving heavy residues or buildup.
WHAT ARE THE KEY MOISTURIZING INGREDIENTS IN THE PUREOLOGY HYDRATE COLLECTION?
The collection is powered by a thirst-quenching, botanical blend of Jojoba, Green Tea, and Sage to deeply condition the fiber and stimulate the scalp, alongside our signature aromatherapy blend of Lavender, Bergamot, and Patchouli, for a professional spa-like experience.